The Idea behind Sugarlicks Records was generated from intercultural urban events that production crew  Saama Productions ran, called “Universal Sol” in 1997 and 1998. These events were mixed fashion meets music & dance, involving cutting edge urban creatives from Auckland City.

Here is the artwork for the second of these events drawn and conceived by artist Jason Holland – JDogg. In his own words:
“I was honored to be part of and inspired by, the whole idea of universal sol-and the celebration of different cultures living in NZ through music, and the common soul that conected people;
to me the old school”get down on it” flava of the poster represented this perfectly, and it alluded the” funk your head up” funk vibe of beats of the time that were rocking our world.”

Jdogg original art for Universal Sol event poster circa 1998.